About Us

Founded in 2025 by Simon Choi and based in Hong Kong, Choi's Wine Authentication Consultancy Limited is dedicated to providing expert wine inspection and authentication consultation. Our mission is to protect collectors, sellers, investors, and wine enthusiasts from the risks of counterfeit wines, ensuring confidence and integrity in every bottle. We are committed to delivering reliable evaluations to help our clients make informed decisions and safeguard their valuable collections.

We believe that authenticity is the key to true wine appreciation. Trust us to uphold the highest standards of quality and professionalism in every service we provide.

Simon served as the Head of Inventory and Inspection at a renowned wine auction house for over ten years. He accumulated extensive experience in wine inventory management, stocktaking, and condition assessment. Additionally, he concurrently managed the Anti-Fraud Department for fine wines across Europe and Asia at the auction house. With profound expertise in authenticating rare wines from prestigious estates, Simon developed a wealth of knowledge, a comprehensive understanding, and a systematic approach to verifying the authenticity of valuable and rare wines.